Job Description:
The role is to achieve and exceed unit sales and CSI targets allocated to the respective branch. It is expected that this role ensures the business with smooth showroom and manpower operations at all times.
Key Responsibilities:
- Sales Standards: To ensure that the sales standards for the location are achieved and maintained. This enhances Company’s image and prestige and ensures higher customer satisfaction. Hence, contributes to growth in Company’s business.
- Business Objective: Ensure that budgeted unit sales and gross margin for branch are achieved or exceeded. Ensure adherence to Company’s sale system and prospecting system and achievement of targets regarding number of prospects logged, trade-ins, Accessories and F&I products. This contributes, to achievement of overall business objectives, of Company.
- C S V: Ensure the achievement of C S V objectives for sales function of location. This ensures customer satisfaction and thereby repeats sales.
- Human Resources:
- Guides, motivates and controls location staff to maximize their performance.
- Identify staff’s training and development needs. Communicate these needs to management, so that needful OJT and training courses can be organized. Is completely accountable for Employee Engagement scores, and Human Sigma level for the branch
- Cash and Account Receivables: Ensure that company procedures are adhered, while handling cash and account receivables, Ensure the proper implementation of Company’s credit control policy, This ensures safety of Company’s cash and minimize bad debts.
- Vehicle Stock, Location Premises &Assets:
- Vehicle Stock: Control the Location’s new vehicle stock, for security and to ensure availability.
- Premises &Assets: Ensure the proper upkeep and maintenance of location’s premises and assets. This improves company’s image.
- Competitors Activities: Monitor competitor’s activities and products. Prepare comparison (based on features and performance) between competitor’s products and product range. Share and discuss the information with sales staff. Furnish this information to sales and marketing Manager too. Improved Knowledge of competitor’s products and activities lead to effective selling. Feedback on competitor’s activities, help management to develop a suitable strategy.
- Improvement and Up-Gradation of Knowledge: Constantly improves and updates his knowledge about automobile industry, new features and technical developments, market trends, selling techniques and customer handling skills to keep himself abreast of the latest developments in his field.
- QHSE/IMS:
- Ensure QHSE management system requirements and SOPs are implemented in the area of responsibility.
- Ensure customer/associate engagement is enhanced and ensure customer complaints are resolved through taking necessary actions.
- Follow emergency & evacuation procedure of the company.
QUALIFICATIONS, EXPERIENCE, & SKILLS:
Minimum Qualifications and Knowledge: Graduate in any discipline, preferable MBA.
Minimum Experience: 9 years in direct selling of consumer durables, primarily in Automotive Industry of which minimum 3 years, should be in a managerial position.
Job-Specific Skills: Selling, Marketing, Customer Care
Behavioural Competencies :
- Competent to lead a team of sales executives.
- Competent to comprehend, modern auto vehicle construction and features.
- Competent to coach Sales executives, on selling techniques and customer care.
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