Consumer engagement specialist

About You

You have strong critical thinking and analytical skills. You have the ability to collaborate across various business areas.  You want to create a better life for many individuals at their homes.

What's more, we believe that you have the following knowledge, capabilities and motivation:

• Live and share the IKEA values every day
• Bachelor’s Degree from reputable university
• 2 years of related field work experience required
• Data mining skills, geographical information systems and Tableau or similar BI Tool knowledge
• Previous customer engagement/intelligence background will be a plus
• Excellent oral and written communication skills
• Strong presentation skills
• Experience and advance skills on MS Office software, especially MS Excel and MS PowerPoint

About the Role

You are responsible for performing market research analysis, feasibility studies and present findings for strategic and operational decisions. Your scope of work would focus on IKEA FAMILY Loyalty program as well as unstructured data from various resources.

Key Specific Accountabilities:

Intelligence, Analytics & Feasibility 

• Find/collect information to be used for Researches, Territory Penetration Plans (feasibility studies), Geographical Analysis and various studies to be performed
• Analyse data coming from the sources of Navision (ERP), CRM, Survey tool, IKEA FAMILY website, kiosks etc.. Creates meaningful analysis/results and shares with relevant parties
• Measure and evaluate the effectiveness of IKEA FAMILY communication channels and reports related key metrics of marketing activities as well as campaign performances Seeking opportunities for optimization & development of reports, tools and processes

 Consumer & Customer Engagement

• Prepare IKEA FAMILY newsletters, offers, campaigns in collaboration with Range responsible, Digital Marketing responsible, Graphic designer, Consumer and Customer Engagement Manager
• Uses CRM software to contact to and engage with customers
• Assist line manger on attracting/bringing consumers and customers to the store, engaging them with campaigns, offers products and IKEA’s concept

Business and People

• Build strong relationship with all parties, collaborates with the Digital Marketing Team and Store Marketing Managers
• Contact/manage 3rd parties for service & hardware/software needs of marketing and consumer engagement for daily and long term strategic support operations
• Influence others with critical reporting guidance