Consumer engagement specialist

Key Specific Accountabilities:

Intelligence, Analytics & Feasibility 

• Find/collect information to be used for Researches, Territory Penetration Plans (feasibility studies), Geographical Analysis and various studies to be performed
• Analyse data coming from the sources of Navision (ERP), CRM, Survey tool, IKEA FAMILY website, kiosks etc.. Creates meaningful analysis/results and shares with relevant parties
• Measure and evaluate the effectiveness of IKEA FAMILY communication channels and reports related key metrics of marketing activities as well as campaign performances Seeking opportunities for optimization & development of reports, tools and processes

 Consumer & Customer Engagement

• Prepare IKEA FAMILY newsletters, offers, campaigns in collaboration with Range responsible, Digital Marketing responsible, Graphic designer, Consumer and Customer Engagement Manager
• Uses CRM software to contact to and engage with customers
• Assist line manger on attracting/bringing consumers and customers to the store, engaging them with campaigns, offers products and IKEA’s concept

Business and People

• Build strong relationship with all parties, collaborates with the Digital Marketing Team and Store Marketing Managers
• Contact/manage 3rd parties for service & hardware/software needs of marketing and consumer engagement for daily and long term strategic support operations
• Influence others with critical reporting guidance