Job Accountabilities - Define and develop the customer Lifecycle framework segments and sub-segments in conjunction with the Customer Insights team, and identify important triggers and/or events within the framework. Ensure that all resulting customer communications have clear objectives and are in line with the Lifecycle framework methodology - Educate the wider business on the Lifecycle framework strategy and its relevance to customer communications across all marketing channels - Lead regular planning and prioritisation sessions, coordinated via the MMC, involving Skywards, Product and E-Commerce teams to ensure the communication requirements of all business units are taken into account in a collaborative manner. - Create and justify targeted global customer communications by utilising customer analysis (transactional & digital customer behaviour), provided through the wider Lifecycle or Customer Insights & Analytics team, to ensure strategic alignment with the Lifecycle framework - Manage the delivery of triggered and automated campaigns to meet the agreed and prioritised business goals and timelines defined in prioritisation sessions. - Evaluate and propose applicable marketing technology, for best fit within agreed use cases identified during prioritisation sessions, in order to meet each programme’s goals. - Identify success metrics by programme, using campaign performance measures, conversion rates and sales, customer engagement scores and retention metrics to ensure reporting is comprehensive for each programme. Identify best practice in campaign testing and guide the Lifecycle team in the evaluation and insights required from triggered campaigns to continually optimise our Lifecycle programmes. - Work with relevant stakeholders to ensure the varying success metrics drawn from multiple sources are available for reporting so that stakeholders have all the results they need to make informed decisions. - Mentor and coach wider Lifecycle team in understanding business and customer needs and ensuring these are delivered, communicating openly and confidently with the stakeholders defined above, identifying and proposing solutions to challenges, remaining up-to-speed on business and market issues in order to plan accordingly, working collaboratively in order to deliver integrated solutions to achieve business goals, and giving, receiving and acting on feedback in order to drive progress across the team.  - Build strong relationships with regional cross-channel and digital marketing teams and MMCs to ensure collaboration resulting in cross-channel multi-regional lifecycle programmes

Only candidates having the minimum qualification, experience, knowledge and skills below will be considered: ·       Bachelor’s degree (MBA preferred) in marketing, business or economics ·       A minimum of 8 years’ experience in a senior marketing role with demonstrable experience in the interpretation and exploitation of customer insight to drive change and revenues ·       Experienced in direct marketing techniques and CRM platforms ·       Highly organized with outstanding project management skills ·       Excellent influencing skills and a proven collaborator ·       Must be able to manage change, taking responsibility of some existing communications yet also getting acceptance of many new campaigns and techniques ·       Must be customer centric and focused, pragmatic and commercially astute to manage new communications which may cut across existing, historical activities

We offer an attractive tax-free salary, paid in Dirhams, the local currency of the UAE. The Dirham is linked to the Special Drawing Right of the International Monetary Fund and it has been held constant against the US dollar since the end of 1980 at a mid-rate of approximately US$1=Dh3.66. Besides generous travel benefits normally associated with an airline, this managerial role also has excellent leave and health care packages, accommodation, power and water paid for, along with transport benefits, life insurance and other employee benefits making the role attractive to high performers. By viewing the 'Dubai Lifestyle' section in the careers website you can also consider the many benefits of Dubai as a location to live and work in.