Technical seo controller

 Job Outline:   - Support product rollouts through detailed and actionable technical SEO recommendations in order to ensure all developments meet a minimum required level of SEO optimization.   - Identify opportunities for technical search engine optimization in close cooperation with Emirates SEO consultancy. Work with the appointed Emirates SEO consultancy to understand opportunities, frame them, and brief them in to the relevant teams (e.g. IT, Product Managers) for implementation.   - Oversee the implementation of agreed technical SEO optimization initiatives to maintain and ensure continuous improvement of SEO performance.   - Leverage the output of reports generated by internal SEO tools and/or SEO consultancy to identify technical errors or SEO implementation improvements in order to drive improvements in Emirates SEO performance. Share SEO performance reports and outputs with senior management and implementation teams.   - Safe-guard technical SEO across Emirates digital platform release cycles, including but not limited to: meta links, tags, sitemaps, multi-lingual site structure and structured data to ensure consistency across Emirates digital channels.   - Assist in prioritizing technical SEO improvements with regards to their impact and return on investment. Ensure improvements with a high impact and high ROI are prioritized within the implementation plan, by the UX team and by IT. Maintain a realistic idea of possible delivery timelines and work with the teams to reprioritize when needed.   - Drive awareness of technical SEO requirements and proper implementation standards across all involved teams (Business and IT), enhancing the knowledge and awareness of SEO across partner business unit in the Group.   - Remain up to date on SEO developments. Understand and advise senior management on new approaches e.g. PWA (Progressive Web Application), AMP (Accelerated Mobile Pages) and other web technologies with regards to SEO in order to ensure Emirates digital channels are future-proof.   - Create and maintain technical SEO best practises guidelines and ensure Product Owners, IT and wider team members across CCMB are aware of these guidelines.   - Work collaboratively with teams within CCMB (e.g. UX) and the wider Emirates Group (e.g. IT) in a professional, corporate environment, to deliver solutions to benefit the Emirates Group and help achieve objectives.